MRO companies are busy establishing management strategies and analyzing the market environment for next year.
According to an industry source on the 6 th , the Big 3 companies of the MRO e-Marketplace (iMarketKorea, Serveone and EN2B) are seeing how the recent efforts of companies have been accelerating to save costs and increase demand for the MRO industry. They are planning for a new marketing strategy centered on customer satisfaction, enhancement of integrated purchase abilities, and review of compound functions.
iMarketKorea (CEO Man-Young Hyun) is establishing a multi-talented and multi-functioning organization as key strategy to effectively respond to the diverse demands of customers. Directly participating in original cost saving activity T/F of clients, they will focus on the establishment of a logical retail structure, the standardization of items, global sourcing, company auction activities and overseas on-site operations. In particular, they recently completed the comprehensive VOC (Voice of Customer) system, which will allow them to more efficiently collaborate with clients and suppliers. iMarketKorea will also try to raise the capability of employees through MBA education, language education and international experiences.
Min-Jun Cho, Senior manager of the management support team said "The past 6-year was a period of simple purchase outsourcing, but now a comprehensive system is required to satisfy the diverse and specific demands of clients. Therefore, we need to develop kinds of multi-players to meet such changes in the future. ."
Serveone (CEO Tae-Oh Kim) set the management watchwords for the next year as ³ Customer satisfaction ³ Enhanced integrated purchase activities ³ Enhanced classification abilities and ³ Improvement of employee abilities. To enhance the classification department, an additional classification center was opened in Cheonan in addition to 4 classification hub centers, while each classification center will be increased in size from 300 square meters to 500 square meters. This is to reduce the storage problems of suppliers and increase on-time delivery for customers. As well, employees will be dispatched to foreign exhibitions and professional education.
EN2B has placed all emphasis on "Customer Satisfaction." CEO Bong-Kwan Kim said "We have grown tenfold over the last 5 years. For continuous development, there is no way other than customer satisfaction through the enhancement of our abilities." In particular, to enhance ability, they will strengthen employee education. As they have invested over 5 billion won in IT, including establishment of an SRM system, they expect to drastically improve the performance of customer satisfaction management. |